Travel companies never miss a chance to tap into some kind of cultural reference when there’s a marketing opportunity – even one that predicts the demise of the planet.
And so, therefore, Expedia is making the most the doomsday scenario some believe the Maya could foresee hundreds of years ago – that the world will end on the 21 December 2012.
Yeah, that’s ten weeks or so away.
Anyway, eager to help those who subscribe to the prophecy and who are planning to head to the former-Mayan heartland of Central America to, err, celebrate the end of the world, Expedia is slashing rates for a string of hotels in the region.
Vice president and general manager at Expedia, Joe Megibow, says, with tongue planted firmly in cheek:
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